Since when was encouragement immoral?

I was looking on youtube to find some uplifting music and I came across this.

It shocked me and so I went to the site.

And it turns out that it's promotion for a Bret Easton Ellis novel.

I was going to leave it there, but there was a game attached, so I had a look.

Evil encouragement

I was even more perturbed to discover that for having 'encouraged' the actress in the clips I was marked for having made an immoral choice.

Is there something morally wrong with encouragement?

I always thought it was a way of helping people find their own confidence.

I'm sure the book is a good one and the way it has been advertised is innovative, but I'm still confused as to why saying good words to someone is a bad thing.

The world wouldn't be a good place if we only threw insults at everyone...